UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington D.C. 20549 FORM 10-K ☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2025 ☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from ______, 20 ____, to ______, 20_____. Commission File Number 001-41204 HOUR LOOP, INC. (Exact name of registrant as specified in its charter) | | | (206) 385-0488, ext. 100 (Regis ...

Exhibit 99.1 Hour Loop Reports Full Year of 2025 Results Continued Profitability Despite a Challenging Economic Environment Redmond, WA, Mar. 24, 2026 – Hour Loop, Inc. (NASDAQ: HOUR) ("Hour Loop"), a leading online retailer, announces its financial and operational results for the year ended December 31, 2025. Financial Highlights for 2025: ● Cash provided by operating activities was $2.6 million, compared to cash provided by operating activities of $0.3 million in the year-ago period. Management Commentary ...

Continued Profitability Despite a Challenging Economic Environment Redmond, WA, March 24, 2026 (GLOBE NEWSWIRE) -- Hour Loop, Inc. (NASDAQ: HOUR) (“Hour Loop”), a leading online retailer, announces its financial and operational results for the year ended December 31, 2025.Financial Highlights for 2025: Net revenues increased 3% to $142.4 million, compared to $138.3 million in the year-ago period;Net income increased to $1.7 million, compared to $0.7 million in the year-ago period; andCash provided by operat ...

Core Viewpoint - Hour Loop, Inc. has outperformed the industry with a 16.8% share price increase over the past six months, while the industry has seen a decline of 10.7% [1] Company Overview - Hour Loop is a U.S.-based online retailer founded in 2013, primarily operating as a wholesale third-party seller on Amazon, generating most of its revenue through this platform [3] - The company manages over 100,000 SKUs across various categories, leveraging proprietary software for inventory management and pricing optimization [3][4] Business Model - The wholesale model involves bulk purchasing from brands and reselling via Fulfillment by Amazon, balancing competitive pricing with profitability [4] - Hour Loop employs automated repricing tools and strategic pricing policies to compete for Amazon's Buy Box, maximizing ROI and margins [4] Key Tailwinds - The company benefits from the structural shift towards online shopping and growing consumer preference for digital marketplaces, positioning it to capture increased demand as e-commerce penetration deepens [5] - Hour Loop's scalable wholesale model and operational expertise allow for broad SKU availability and efficient fulfillment, enabling quick responses to demand shifts [6] - The proprietary software platform enhances inventory management, improving in-stock rates and advertising efficiency [7] Financial Performance - For the nine months ended September 30, 2025, revenues increased to $86.4 million from $83.8 million, with net income rising to $2.4 million, reflecting improved operational efficiency [8] - Proactive supply chain management initiatives, including expanded inventory coverage and strategic import timing, help protect margins and product availability [9] Challenges - Heavy reliance on Amazon exposes the company to platform fee changes and competitive pressures, which can limit revenue growth despite higher order volumes [10] - Ongoing U.S.-China tariff uncertainty and tighter export regulations increase procurement costs and inventory carrying requirements [11] Valuation - Hour Loop is currently trading at 0.49X trailing 12-month price/earnings, significantly below the industry average of 2.09X and lower than peer Carvana (4.45X) but higher than Bed Bath & Beyond (0.14X) [12] Conclusion - Hour Loop is well-positioned to benefit from sustained e-commerce growth, supported by its scalable wholesale model and data-driven operations, despite challenges related to Amazon reliance and competitive pressures [13][15]

Core Viewpoint - Faruqi & Faruqi, LLP is investigating potential claims against Klarna Group plc due to allegations of violations of federal securities laws related to misleading statements and inadequate disclosures regarding loss reserves following its IPO [2][4]. Group 1: Legal Investigation and Claims - The law firm is encouraging investors who suffered losses exceeding $100,000 in Klarna to contact them for discussing legal options [1]. - A federal securities class action has been filed against Klarna, with a deadline of February 20, 2026, for investors to seek the role of lead plaintiff [2][6]. - The complaint alleges that Klarna and its executives materially understated the risk of increased loss reserves shortly after the IPO, which led to misleading public statements [4]. Group 2: Financial Performance and Market Reaction - Klarna reported a net loss of $95 million in its first earnings report since going public, with provisions for loan losses amounting to $235 million, exceeding analyst estimates of $215.8 million [5]. - The provisions for loan losses represented 0.72% of gross merchandise volume, an increase from 0.44% the previous year [5]. - Following the earnings report, Klarna's stock experienced a decline of 9.3% on November 18, 2025 [5].

Core Viewpoint - Zacks Investment Research has initiated coverage of Hour Loop, Inc. with a Neutral recommendation, highlighting a balanced perspective on the company's operational strengths and significant liquidity risks [1] Group 1: Operational Performance - Hour Loop has shown a 3% increase in top-line growth, with a 7.1% year-over-year rise in transactions from 3.9 million to 4.1 million, indicating strong customer engagement and repeat purchases [2] - The company has maintained operational discipline, achieving a slight improvement in operating income despite rising logistics expenses, with total operating expenses declining nearly 1% year over year [3] - Hour Loop's proprietary technology platform enhances inventory management, pricing, and advertising, allowing for dynamic adjustments and improved marketing returns [4] Group 2: Strategic Adaptations - The company has effectively navigated global trade dynamics by advancing shipping schedules and adjusting supplier terms to avoid additional costs, while extending its U.S. inventory window to three to six months [5] Group 3: Financial Concerns - Liquidity is a growing concern, with Hour Loop reporting $2.4 million in net income but negative operating cash flow, and cash reserves dropping from $2.1 million to $0.8 million due to inventory buildup and insider loan repayments [6] - The company's heavy reliance on Amazon, which accounts for 99% of its revenues, poses risks related to changes in Amazon's policies and limits revenue diversification [7] Group 4: Market Position - Hour Loop's stock has shown volatility, reflecting investor sensitivity to its operational potential and financial constraints, trading at a discount relative to peers due to its uneven cash flow profile [8] - The company demonstrates solid order growth and technology-driven efficiency, but faces risks from high reliance on Amazon and weak cash flow amid rising inventory levels [9]

Revenue and Orders - For the three months ended September 30, 2025, the company generated net revenues of $33,424,703, representing an increase of $2,349,205, or 7.56%, compared to $31,075,498 in the same period in 2024[127]. - Total orders for the three months ended September 30, 2025 were approximately 1,656,681, an increase of 12.51% from 1,472,515 orders in the same period in 2024[131]. - For the nine months ended September 30, 2025, the company generated net revenues of $86,364,899, an increase of $2,537,572, or 3.03%, compared to $83,827,327 in the same period in 2024[136]. - Total orders for the nine months ended September 30, 2025 were approximately 4,140,448, representing an increase of 7.14% from 3,864,609 orders in the same period in 2024[136]. Costs and Expenses - Cost of goods sold for the three months ended September 30, 2025 totaled $16,249,395, compared to $14,036,187 for the same period in 2024[132]. - Operating expenses for the three months ended September 30, 2025 totaled $16,433,302, reflecting a $115,834, or 0.71%, increase from $16,317,468 in the same period in 2024[133]. - Cost of goods sold for the nine months ended September 30, 2025 totaled $39,546,941, compared to $36,710,400 for the same period in 2024[137]. - Operating expenses for the nine months ended September 30, 2025, totaled $43,534,236, a decrease of $385,480 or 0.88% from $43,919,716 for the same period in 2024, attributed to increased operating efficiency[138]. - Other expenses, net, decreased to $51,174 for the nine months ended September 30, 2025, from $76,963 in 2024, due to repayment of part of loans from stockholders, reducing interest expenses[139]. Income and Earnings - Net income for the three months ended September 30, 2025 was $530,591, compared to $469,647 in the same period in 2024[127]. - Total comprehensive income for the three months ended September 30, 2025 was $492,010, compared with $485,613 for the same period in 2024[135]. - Total comprehensive income increased to $2,464,931 for the nine months ended September 30, 2025, compared to $2,175,986 for the same period in 2024[140]. Cash Flow and Financing - Cash at the end of the period was $796,307 as of September 30, 2025, down from $1,194,239 in 2024[141]. - Cash used in operating activities amounted to $425,000 for the nine months ended September 30, 2025, compared to cash provided of $1,231,885 for the same period in 2024, driven by a strategic policy to front-load inventory[145]. - Cash used in investing activities increased to $48,963 for the nine months ended September 30, 2025, from $35,031 in 2024, reflecting higher purchases of property and equipment[146]. - Cash used in financing activities was $839,000 for the nine months ended September 30, 2025, compared to $0 in 2024, primarily due to repayments made to related parties[147]. - The outstanding balance under the Taishin line of credit was $658,003 as of September 30, 2025, compared to $610,967 as of December 31, 2024[150]. - As of September 30, 2025, the company had $2,660,418 due to related parties from loans and advances[151]. Inventory and Sales - The company recorded $499,752 and $560,293 as inventory write-downs to net realizable values as of September 30, 2025, and December 31, 2024, respectively[160]. - Revenue for the nine months ended September 30, 2025, was recognized at a point in time, with customer confirmations executed at the time an order is placed through third-party online channels[172]. - The estimated sales return rates were 7.09% and 6.00% of gross sales for the nine months ended September 30, 2025, and 2024, respectively[173]. - Shipping and handling costs were $19,232,988 and $18,749,793 for the nine months ended September 30, 2025, and 2024, respectively[175]. - Approximately 99% of the Company's revenue for the nine months ended September 30, 2025, was generated through the Amazon sales platform[182]. - Advertising and promotion expenses were $3,190,480 and $3,096,997 for the nine months ended September 30, 2025, and 2024, respectively[183]. Customer and Market Information - The Company had no customer that accounted for 10% or more of total net revenues during the three and nine months ended September 30, 2025, and 2024[181]. - The Company treats shipping and handling as fulfillment activities, not separate performance obligations[175]. - The Company has only one operating segment, which is online retail (e-commerce)[176]. - There were no dilutive securities or other items affecting earnings per share for the three and nine months ended September 30, 2025, and 2024[186]. - The Company maintains reserves for potential credit losses on customer accounts when deemed necessary[181].

Financial Performance - Net revenues increased by 7.6% to $33.4 million, compared to $31.1 million in the same period last year[4] - Net income rose to $0.53 million, up from $0.47 million in the year-ago period, reflecting improved operational efficiency despite increased costs[7] - Net income for the nine months ended September 30, 2025, was $2,362,109, an increase from $2,184,611 in 2024, representing a growth of approximately 8.1%[17] Operational Efficiency - Gross profit margin decreased by 3.4% to 51.4% of net revenues, primarily due to strategic price adjustments and tariff surcharges[6] - Operating expenses as a percentage of net revenues decreased by 3.3% to 49.2%, indicating improved operational efficiency[6] - Cash used in operating activities for the nine months ended September 30, 2025, was $0.4 million, a significant improvement from $1.2 million in the prior year[4] - Net cash used in operating activities improved to $(425,000) in 2025 from $(1,231,885) in 2024, indicating a significant reduction in cash outflow[17] Assets and Equity - Total assets as of September 30, 2025, were $31.6 million, up from $20.0 million as of December 31, 2024[14] - Total stockholders' equity increased to $7.67 million as of September 30, 2025, compared to $5.16 million at the end of 2024[14] Inventory and Receivables - Inventories increased to $28.9 million as of September 30, 2025, compared to $14.6 million as of December 31, 2024, in preparation for the holiday season[8] - Accounts receivable increased to $1,104,073 in 2025 compared to $199,426 in 2024, showing a substantial rise in receivables[17] - Inventory allowance decreased to $499,752 in 2025 from $578,622 in 2024, reflecting improved inventory management[17] Cash Flow and Tax - Cash at the end of the period was $796,307 in 2025, down from $1,194,239 in 2024, indicating a decrease in cash reserves[17] - Cash paid for income tax decreased to $163,015 in 2025 from $210,811 in 2024, suggesting a reduction in tax liabilities[17] - Cash flows from investing activities resulted in a net cash outflow of $(48,963) in 2025, compared to $(35,031) in 2024, indicating increased investment activity[17] Strategic Plans and Guidance - The company is unable to provide forward-looking guidance for the full year 2025 due to ongoing economic uncertainty influenced by current tariff conditions[9] - The company plans to expand its business rapidly by increasing the number of business managers, vendors, and SKUs in upcoming years[10] Depreciation and Currency Management - Depreciation expenses decreased to $31,109 in 2025 from $98,624 in 2024, indicating a reduction in asset depreciation[17] - The effect of changes in foreign currency exchange rates resulted in a loss of $(10,311) in 2025, compared to $(22,998) in 2024, showing improved currency management[17] Related Party Transactions - Payments to related parties amounted to $(839,000) in 2025, with no corresponding payments in 2024, highlighting a new financial strategy[17]

Core Insights - Hour Loop, Inc. reported its strongest financial results to date for the third quarter of 2025, despite challenges from U.S. reciprocal tariffs impacting the retail industry [3][4]. Financial Performance - Net revenues for Q3 2025 were $33.4 million, a 7.6% increase from $31.1 million in Q3 2024 [5][8]. - Net income rose to $0.53 million, compared to $0.47 million in the same period last year [7][8]. - Gross profit margin decreased by 3.4% to 51.4% due to strategic price adjustments and tariff surcharges [6]. - Operating expenses as a percentage of net revenues decreased by 3.3% to 49.2%, reflecting improved operational efficiency [6]. Operational Insights - The company adapted its product portfolio and inventory management in response to rising costs and operational complexities due to tariffs [3]. - Hour Loop's operational model has shown durability, with strategic investments leading to lower operating expenses and higher net income despite increased product costs [4]. Cash Flow and Liquidity - Cash used in operating activities for the nine months ended September 30, 2025, was $0.4 million, an improvement from $1.2 million used in the same period last year [8]. - As of September 30, 2025, cash and cash equivalents were $0.8 million, down from $2.1 million at the end of 2024, primarily due to loan repayments and inventory growth [9]. Inventory Management - Inventories increased to $28.9 million as of September 30, 2025, compared to $14.6 million at the end of 2024, in preparation for the holiday season [9]. Future Outlook - The company is unable to provide forward-looking guidance for the full year 2025 due to ongoing economic uncertainty influenced by current tariff conditions [10].

Group 1 - The Value Lab focuses on long-only value investment ideas, aiming for a portfolio yield of about 4% and has performed well over the last 5 years by engaging in international markets [1][2] - Hour Loop, Inc. (NASDAQ: HOUR) is described as lacking competitive advantages and demonstrating weak economics, despite significant scaling [2] - The Valkyrie Trading Society consists of analysts sharing high-conviction investment ideas that are expected to yield non-correlated and outsized returns in the current economic environment [3]