百万方商业体“砸”向武汉，华中消费第一城又“膨胀”了

Core Insights - In 2025, Wuhan is set to experience a new wave of consumerism with the launch of significant commercial projects, marking a transformation in the city's commercial landscape [3] - A total of at least 11 key commercial projects will open in Wuhan in 2025, adding over 1.02 million square meters of commercial space [3][18] - The focus of Wuhan's commercial development is shifting from mere scale to a more nuanced approach that emphasizes time and space [3] Project Overview - The opening of major projects includes: - Ocean One CITYLANE Phase I in April 2025, featuring a lifestyle and cultural theme [4] - Old Tongcheng·Tongcheng Impression in May 2025, marking the first of its kind in Central China [4] - Wuhan Shanshan Outlet Plaza in September 2025, hosting over 300 international and domestic brands [4][10] - Wuhan Longfor Binjiang Tianjie, a high-standard shopping center, also opening in September 2025 [9][10] - The commercial projects are strategically located across various districts, including Jiang'an, Wuchang, and East Lake High-tech Zone [4][10] Market Dynamics - The commercial opening schedule shows a "front low, back high" pattern, with most projects launching in the latter half of the year, particularly from September to October [6][9] - The new commercial spaces are breaking traditional market boundaries, indicating a trend towards a "Binhai International Living Circle" in Jiang'an District [11] - The commercial landscape is evolving from large-scale shopping centers to smaller, experience-driven formats, reflecting a shift in consumer preferences [12][19] Economic Context - Wuhan's GDP reached 1,553.78 billion yuan in the first three quarters of 2025, with a year-on-year growth of 5.6%, indicating strong economic resilience [22] - The total retail sales of consumer goods in Wuhan amounted to 629.97 billion yuan, growing by 5.5% year-on-year, showcasing robust consumer demand [22] - The city has a total commercial stock of 14.36 million square meters, with a per capita shopping center area of 1 square meter, ranking it among the top cities in Central China [22] Future Outlook - The commercial landscape in Wuhan is transitioning towards a multi-center, networked structure, with new projects set to enhance the city's commercial vitality [25] - Upcoming projects in 2026, such as Wuhan Good One and Wuhan Weixing·Guanggu Xingyue Plaza, are expected to further enrich the commercial ecosystem [25][26]