围绕城乡居民节日消费需求 农产品消费促进活动启动

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, along with several regions, has launched a consumption promotion activity titled "Taste Local Products, Seek New Year Flavor" to boost agricultural product consumption during the upcoming festive season [1][2]. Group 1: Consumption Promotion Activities - The initiative will implement the "Implementation Plan for Promoting Agricultural Product Consumption" to capitalize on the consumption peak during the 2026 New Year and Spring Festival [1]. - Key activities include the release of a directory for "local specialty" brand New Year goods, supporting fresh supermarkets and live e-commerce platforms to establish dedicated sections for these products [1]. - The program aims to encourage enterprises to innovate holiday products, introducing nutritious and festive agricultural products [1]. Group 2: Thematic Consumption Events - A series of thematic consumption activities will be organized, including "local specialties" entering communities, scenic areas, and streets, as well as supporting wholesale and agricultural markets to host New Year fairs [2]. - Collaboration with mainstream e-commerce platforms will facilitate online New Year festivals [2]. Group 3: Cultural and Health Integration - The initiative will enhance the integration of agricultural, cultural, and tourism consumption activities, showcasing unique agricultural products and promoting rural leisure tourism [2]. - It will also focus on health-oriented consumption activities, promoting healthy eating and dietary adjustments during the festive period [2]. Group 4: Support for Poverty Alleviation - The program will conduct consumption assistance activities, leveraging mechanisms for East-West cooperation and social support to guide consumers in purchasing agricultural products from poverty-stricken areas [2].