Core Insights - The article emphasizes the importance of enhancing international communication effectiveness, which is a composite capability system consisting of resource integration, content innovation, and audience engagement [1][2][3] - It highlights the need for a comprehensive communication system supported by information technology, focusing on cultural content and global mutual learning to optimize China's international communication effectiveness [2][3][4] Group 1: Technological Impact - The rapid development of new-generation information technologies is reshaping communication logic and expanding communication spaces, providing historical opportunities for the dissemination of Chinese civilization [2][3] - Technologies such as artificial intelligence, big data, cloud computing, and blockchain are shifting international communication from a linear model centered on content output to a networked, algorithm-driven, and ecological model [2][3] Group 2: Digital Infrastructure - A solid digital foundation is crucial for effective cultural dissemination, influencing the breadth, speed, and sustainability of communication [3][4] - The construction of new infrastructures like 5G networks and cloud computing enhances the coverage, stability, and timeliness of international communication while reducing costs and information redundancy [3][4] Group 3: Cultural Expression and Innovation - The development of information technology is reshaping cultural creation methods, injecting innovative power into the global expression of Chinese civilization [4][5] - Digital cultural products have become important carriers for international communication, with examples like the game "Black Myth: Wukong" and the film "The Wandering Earth" showcasing Chinese narratives to global audiences [4][5] Group 4: Collaborative Communication - The proliferation of information technology is facilitating a shift from one-way output to multi-directional interaction in cultural dissemination, creating new digital spaces for mutual learning [5][6] - New media and content platforms in China are leveraging technological innovations to engage in interactive dialogues with overseas users, enhancing understanding and communication [5][6]
以信息技术赋能中华文明国际传播(专题深思)
Ren Min Ri Bao·2025-12-11 22:03