农产品消费促进活动启动

Core Viewpoint - The Ministry of Agriculture and Rural Affairs, in collaboration with several regions, has launched a consumption promotion activity titled "Taste Local Products, Seek New Year Flavor" to boost agricultural product consumption during the upcoming festive season [1]. Group 1: Consumption Promotion Activities - The initiative will focus on five key areas, including the release of a directory of "local specialty" brand New Year goods, supporting fresh supermarkets and live e-commerce platforms to establish dedicated sections for these products [1]. - The organization of themed consumption activities will take place, promoting "local specialties" in communities, scenic areas, and urban districts, as well as hosting large New Year markets in wholesale and agricultural markets [2]. - A series of health-oriented consumption activities will be launched, emphasizing healthy eating and dietary guidelines, particularly addressing common dietary issues during the festive period [2]. Group 2: Cultural and Tourism Integration - The promotion will enhance the integration of agriculture, culture, and tourism by showcasing traditional customs and intangible cultural heritage, while also recommending winter tourism routes featuring rural leisure [2]. - The initiative aims to create immersive and experiential holiday consumption scenarios, encouraging consumers to taste authentic local products and experience traditional festive flavors [2]. Group 3: Support for Poverty Alleviation - Activities will be conducted to facilitate consumption assistance, leveraging mechanisms such as East-West cooperation and social support to guide consumers in purchasing agricultural products from poverty-stricken areas [2].