可以买贵的，不能买贵了，这届年轻人越来越精明

Group 1 - The core consumer behavior of today's youth is characterized by a "contradictory yet unified" approach, where they are price-sensitive in everyday shopping but willing to spend significantly on experiences like concerts [1] - According to Nielsen IQ, 70% of young consumers prefer products with transparent ingredients and reliable supply chains, indicating that quality is as crucial as price [1] - Emotional and experiential value drives spending, with 68% of consumers willing to pay more for products or services that help them relax, particularly among Generation Z [1] Group 2 - The new consumer mindset demands retail channels to offer comprehensive value that exceeds mere pricing, leading to the resurgence and upgrade of discount retail [3] - Discount retail has evolved from a niche model to a key channel that meets the demand for "quality at low prices," with examples like outlet malls and Vipshop gaining popularity among young consumers [3] - Vipshop reported a GMV of 43.1 billion yuan in Q3, a 7.5% year-over-year increase, with overall performance growth exceeding 20% [3] Group 3 - Vipshop's robust performance is supported by its professional global buying team, which sources quality brands and negotiates prices to offer products at 30-70% off retail prices, enhancing the shopping experience [5] - The rise of discount retail is driven by a new consumer perspective that emphasizes consumption upgrades rather than compromises [5] - The ability to continuously meet consumer demands will determine which retailers can successfully navigate retail cycles in the future [5]