跨年行情升温 元旦热门城市酒店预订同比增3倍

Group 1 - The domestic tourism market is experiencing a significant increase in activity as the New Year holiday approaches, with new ways of celebrating becoming mainstream [1][2] - Search interest for keywords like "New Year" and "cross-year" has surged, with a more than 280% month-on-month increase in searches [2] - Overall booking heat for flights, hotels, and homestays during the New Year holiday has risen nearly 30% compared to the same period last year [2] Group 2 - Hotel bookings for the New Year period have seen a threefold increase year-on-year in major cities, with the top ten cities for hotel bookings including Guangzhou, Nanning, and Shanghai [2] - High-star hotels in popular cities are showing a fivefold increase in bookings, indicating a growing preference for quality accommodations [2] - Homestay bookings are also booming, with a 164% year-on-year increase in orders for New Year's Day, and the "post-00s" demographic accounting for 60% of these bookings [2] Group 3 - Flight bookings to warmer destinations are particularly popular, with cities in the Greater Bay Area seeing ticket volumes increase significantly, with Jieyang leading at a 2.2 times increase [3] - Theme parks are becoming a preferred choice for New Year celebrations, with many cities hosting concerts and events that drive hotel bookings and ticket sales [4] - The search volume for tickets to domestic scenic spots has increased 1.8 times year-on-year, with Shanghai Disneyland and Beijing Universal Resort being top attractions [4] Group 4 - The New Year holiday provides a concentrated demand release window for the domestic tourism market, leading to an overall increase in travel product bookings [5] - The rise of diverse travel experiences and local cultural events is driving the evolution of tourism methods, moving away from traditional sightseeing to more personalized experiences [6]