东风日产N6上市10天大定订单破万，首批车主交付盛典举行

Core Insights - Dongfeng Nissan's first plug-in hybrid model, N6, has achieved over 10,000 pre-orders within just 10 days of its launch, indicating strong market demand and recognition [1][3][14] Group 1: Product Performance - The N6 has received 11,763 pre-orders in ten days, showcasing its competitive product strength and market appeal [3][14] - The model is positioned as a "large battery ultra-comfortable mid-to-high-end plug-in hybrid sedan," leveraging its product capabilities, advanced technology, and quality assurance from a state-owned enterprise partnership [3][14] Group 2: Target Audience - The N6's pre-order demographic spans over 300 cities, reaching mainstream young family consumers from first to fifth-tier cities, with over 60% of users under 45 years old [5] - Approximately 80% of N6 owners are first-time users of Dongfeng Nissan's electric products, indicating a successful brand crossover appeal [5] Group 3: Key Features - The N6's design, termed "Wind Trace Aesthetics," has won multiple international design awards, with over 60% of users citing its appearance as the primary reason for their purchase [6] - The vehicle boasts a high space utilization rate of 87%, with features aimed at providing a luxury experience comparable to high-end vehicles [6] - The N6's energy efficiency is notable, with a fuel consumption of 2 liters per 100 kilometers when depleted, and a pure electric range of 180 kilometers [9] Group 4: Market Strategy - The vehicle was launched in Changsha, a key market for plug-in hybrids, during a grand delivery ceremony, enhancing its visibility and brand presence [10][12] - Dongfeng Nissan is offering significant purchase incentives, including an 8,000 yuan discount and various guarantees to make the N6 more accessible to consumers [12] Group 5: Future Outlook - With over 22 years of experience and 16 million users' trust, Dongfeng Nissan aims to leverage the N6 as a new pivot in the electric vehicle market, focusing on providing better, more comfortable, and economical travel options for Chinese families [14]