Core Insights - The event "New Propositions for Healthy Snacks: Superfood Konjac" held in Xishuangbanna, Yunnan, highlighted the transformation and future opportunities of the konjac industry in China, marking a new phase of standardized and value-driven development [1][2]. Industry Overview - China is the world's largest producer and consumer of konjac, accounting for over 60% of global planting area and production, with Yunnan, Sichuan, Hubei, and Shaanxi as the four core production regions [1]. - The konjac industry has evolved from traditional products to a diverse range of offerings, including snacks, meal replacements, and plant-based foods, with the entire industry chain exceeding 100 billion yuan [7]. Policy and Market Dynamics - The "China Food and Nutrition Development Outline (2025-2030)" emphasizes increasing the supply of konjac and other fiber-rich foods, driving the industry's growth [2]. - The demand for low-fat, high-fiber konjac products in markets like Japan and Europe is growing at an annual rate of 15% [7]. Company Innovations - Weidong, a leading company in the konjac snack sector, holds a 61% market share since launching its first konjac product in 2014 and has established the first industry standard for konjac ready-to-eat foods [4]. - The company is focusing on product innovation, upgrading the supply chain, and enhancing quality management to support the high-quality transformation of the konjac industry [4][17]. Nutritional Value and Health Trends - Konjac is recognized for its low energy, high fiber, and low glycemic index properties, making it beneficial for health, especially in addressing obesity and related chronic diseases [9][10]. - The consumption of konjac products is shifting from niche markets to a broader audience, characterized by trends of health consciousness, youth appeal, and convenience [10][12]. Future Directions - The konjac industry is expected to expand its applications beyond food into medical, daily chemical, and green packaging sectors, necessitating technological advancements and a comprehensive standard system [17]. - The recent report aims to provide valuable insights for the high-quality development of the konjac industry, focusing on the synergy of policy support, technological progress, and consumer upgrades [12].
“国民零食”撬动千亿市场 卫龙(09985)超级食材魔芋爽发布会在西双版纳举行