富轩全屋门窗董事长李昌安：以政策为引，以价值为核，筑就好房子门窗标杆

Core Insights - The conference "2025 Industry Light Conference" focuses on the transformation of the building materials and home furnishing industry towards quality, intelligence, and sustainability [1] - Li Chang'an, Chairman of Fuxuan Full House Windows and Doors, emphasizes the importance of converting policy opportunities into development momentum and the need for the industry to enhance common capabilities [3][4] Industry Trends - The recognition of Fuxuan's products in the "Good Materials Selection Guide (2025)" reflects the industry's acknowledgment of brand quality and aligns with national standards for housing construction [3] - The ongoing macro policies for urban renewal and housing construction are crucial for guiding consumer choices in a challenging real estate market [3] Company Strategy - Fuxuan aims to leverage policy opportunities by adhering to standards and continuously improving product quality, ensuring compliance with the "Good House" standards [4][9] - The company has actively engaged in the "old-for-new" policy, resulting in significant market feedback and growth in sales [4][5] Product Innovation - Fuxuan focuses on innovation in smart, green, elderly-friendly, and high-performance products, exemplified by their electric pocket door featuring advanced safety technology [5][6] - The integration of cross-industry technology into their products enhances safety and user experience, aligning with the company's commitment to quality [6] Competitive Advantage - Fuxuan's core competitive strategy revolves around maintaining quality standards, deepening product innovation, and aligning with national housing standards [8][9] - The company emphasizes value competition over price competition, aiming to improve product quality and service experience [8] Future Outlook - Fuxuan's future strategy is encapsulated in the "Four Steady" approach, focusing on stabilizing the domestic market, ensuring healthy corporate operations, maintaining customer reputation, and expanding international trade [10] - The company will prioritize new market explorations that align with national policy directions and its core capabilities, aiming for long-term value creation [10]