Behind the Deal That Took Disney From AI Skeptic to OpenAI Investor
DisneyDisney(US:DIS) WSJ·2025-12-12 02:07

Core Insights - Disney has entered into a partnership with OpenAI to enable users to create AI-generated videos featuring characters from its popular franchises such as Marvel and Star Wars [1] Group 1 - The collaboration aims to enhance user engagement by allowing fans to interact with beloved characters in a new and innovative way [1] - This move reflects Disney's strategy to leverage cutting-edge technology to stay competitive in the entertainment industry [1] - The deal signifies a growing trend of integrating AI into content creation, which could reshape how media is produced and consumed [1]