Core Insights - TANBOER successfully hosted the "Dance with Snow" event at the Jiangjun Mountain International Ski Resort in Xinjiang, showcasing new products and emphasizing the blend of fashion and outdoor functionality [1][9] - The brand is actively expanding its presence in the ice and snow market, having established itself in four major ski resorts, thus bridging professional sports and mass consumer appeal [8] Group 1: Brand Positioning and Events - The event featured a multi-dimensional approach through sharing, interaction, and challenges, aimed at unlocking the fun and styling secrets of winter outdoor activities [3] - TANBOER serves as the official apparel sponsor for the Chinese National Nordic Combined Ski Team and the Austrian Snowboard National Team, reinforcing its commitment to professional sports [5] - The brand's partnership with the International Ski Federation for the 2025-2026 season highlights its recognition in the international competitive arena [6] Group 2: Product Innovation and Technology - The new ski series embodies TANBOER's philosophy of "Being Friends with Nature," utilizing DERMIZAX technology for superior windproof, waterproof, and moisture-wicking properties [9] - The products feature 90% high-quality goose down and the TECH HEAT FLOW system, which efficiently manages heat and moisture, ensuring comfort during extreme conditions [9] - TANBOER's commitment to professional expertise and technological innovation is evident in its product offerings, aimed at enhancing user experience in outdoor activities [9]
坦博尔：与自然为友 深耕冰雪户外新生态
Yang Shi Wang·2025-12-12 02:22