FAW Jiefang(SZ:000800) Shang Hai Zheng Quan Bao·2025-12-12 02:35Core Viewpoint - The interview with Li Sheng, the Party Secretary and Chairman of FAW Jiefang, emphasizes the balance between maintaining brand heritage and adapting to market changes, highlighting the company's commitment to value competition over price competition in the commercial vehicle industry [4][5]. Group 1: Industry Challenges and Company Response - The commercial vehicle industry is facing significant challenges, including demand contraction, intensified competition, and low freight rates, which have adversely affected truck drivers, the most impacted group in the supply chain [5][6]. - FAW Jiefang has chosen to invest in quality and value rather than engage in price wars, believing that short-term price reductions can lead to long-term losses for users and the industry [6][7]. - The company reported a 525.14% year-on-year increase in net profit attributable to shareholders in the third quarter, indicating a strong recovery and market leadership in the heavy truck segment [7]. Group 2: Commitment to Quality and Technology - FAW Jiefang has initiated a "three-year quality campaign" to embed quality metrics into performance assessments, aiming for a 30% reduction in vehicle claim frequency and costs by year-end [8][12]. - The company has a dual-track decision-making process that prioritizes technical decisions, ensuring that quality and safety are never compromised [8][12]. - Long-term investments in technology and quality are seen as essential for building customer trust and sustaining competitive advantage [8][12]. Group 3: Strategic Vision and Future Growth - FAW Jiefang is transitioning from merely manufacturing vehicles to becoming a provider of integrated green intelligent transportation solutions, reflecting a shift in competitive focus from individual companies to entire industry ecosystems [13][14]. - The company is actively pursuing cross-industry collaborations, as evidenced by its recent investment in partnerships with leading firms to enhance its presence in the new energy vehicle market [13][14][15]. - FAW Jiefang aims to achieve one-third of its sales from new energy vehicles by 2030, demonstrating a commitment to sustainable development and innovation [19]. Group 4: Global Expansion and Market Position - The company has experienced a tenfold increase in overseas exports, indicating a robust international growth strategy that includes local R&D and manufacturing [16]. - FAW Jiefang's upcoming global partner conference will showcase its achievements in cross-industry integration and new product developments, reinforcing its commitment to global collaboration [16][17]. - The company is focused on creating a comprehensive service platform that enhances the customer experience throughout the vehicle lifecycle, moving from one-time transactions to ongoing service relationships [15].