尚驰家居董事长杜海云：政策赋能下，以价值竞争筑就民族品牌之路

Core Viewpoint - The conference held in Foshan focused on the transformation of the building materials and home furnishing industry towards quality, intelligence, and sustainability, highlighting the importance of policy opportunities and market demand for driving growth [1] Company Insights - The company recognizes the supportive policies from the government, such as urban renewal and old-for-new programs, as vital for injecting new momentum into the home furnishing industry [3] - The company aims to align its development strategy with national policy directions to effectively convert policy benefits into competitive advantages through product and service innovation [3][4] - The company has benefited from government subsidies in the old-for-new sector, which has reduced operational costs and stimulated market activity [5] - The company is still in the exploratory phase regarding aging-friendly renovations, indicating a need for adaptation in transitioning from consumer markets to elder care markets [5] Industry Trends - The industry is shifting from price competition to value competition, with a consensus on the need for a healthy ecosystem that emphasizes quality, service, brand strength, and channel effectiveness [6][8] - The company believes that a strong product quality and service can lead to consumer recognition without relying on low-price strategies, especially during market downturns [8] - The company plans to enhance brand building and professional service systems as core strategies for becoming a century-old national brand [9] Market Expansion - The company is pursuing a diversified channel strategy, including international expansion with a focus on brand outreach, having signed agreements in over fifty countries and established more than twenty stores [9] - Domestically, the company is targeting the health and elderly care market while leveraging various online platforms to reach younger consumers [9] - The company prioritizes three factors when exploring new growth areas: alignment with national policy, meeting genuine consumer needs, and consistency with long-term strategic goals [9]