TRT(SH:600085) Cai Jing Wang·2025-12-12 02:47Core Viewpoint - The collaboration between Beijing Tongrentang and Beijing Qianmen Mandarin Oriental Hotel marks the initiation of an innovative "Traditional Chinese Medicine + Hotel" model, aiming to integrate traditional culture with modern hospitality [1] Group 1: Collaboration Details - The partnership is based on a shared commitment to the inheritance and innovative development of traditional culture, breaking industry boundaries [1] - Beijing Tongrentang will apply its professional TCM health resources within the hotel setting, enhancing high-end travel with unique health connotations [1] - The hotel will leverage its superior operational advantages to create an immersive platform for the dissemination of TCM culture, fostering a modern health service ecosystem centered on "immersive experience" and "lifestyle integration" [1] Group 2: Future Plans - Future initiatives will include enriching the TCM cultural experience at the hotel, with regular health lectures to educate guests on wellness [2] - The introduction of quality products such as herbal pillows and seasonal health teas will aim to combine "health services + high-end travel" [2] - Ongoing activities will feature intangible cultural heritage experiences, fully integrating TCM wisdom into the travel lifestyle [2]