从广交会的飞天茅台，看出口创汇时代设计如何为外销服务

Core Viewpoint - The influence of design on consumer purchasing decisions is significant, as explored in Jiang Qinggong's book "The Fireworks of the Times: A Century of Visual Symbols Archive," which reviews the history of Chinese graphic design over the past century and highlights the importance of the Canton Fair as a window to reassess the power of design [1] Group 1: Historical Context of Design in China - The Canton Fair, established in 1957, has played a crucial role in the development of design in China, providing a platform for trade and showcasing local design talent [3] - There is a common misconception that there was no design in China during the first 10-20 years after the founding of the People's Republic; however, the Canton Fair serves as evidence of the existence and evolution of local design during that period [3][10] - Jiang Qinggong, a self-taught designer since his youth, emphasizes the rich design heritage left by the Canton Fair, which has influenced product packaging, advertising, and sample design for Chinese exports [3][10] Group 2: Role of Visual Symbols in Trade - Visual symbols, such as posters and product samples, have been essential in conveying product information and attracting foreign buyers at the Canton Fair [4][6] - The design of product samples, which detail the appearance and specifications of goods, has evolved significantly, showcasing well-known products like White Rabbit candy and Shanghai chocolate [6][8] - The "Flying Moutai" brand illustrates the historical transformation of product design, adapting to market needs and consumer preferences over time [8][10] Group 3: Design and Economic Impact - The design of export products was often more elaborate than domestic products, driven by the need to meet international standards and consumer expectations [10][11] - During the planned economy era, state-owned design firms were responsible for creating advertising and promotional materials for exports, reflecting the design trends of the time [11][12] - The Canton Fair emerged as a design hub, facilitating the exchange of design ideas and improving the quality of packaging and promotional materials in China [12][14]