地平线要把智驾做到售价 7 万元的车上｜最前线

Core Insights - Horizon is attempting to create a "new ecosystem" to expand its business and attract more participants [3] - The CEO of Horizon, Yu Kai, stated that smart driving has not yet truly entered the mass market, with vehicles priced above 200,000 yuan accounting for 30% of the market share, while those below 130,000 yuan make up 50%, but the latter generally lack urban auxiliary driving capabilities [3] - Horizon's smart driving solution, HSD, has been integrated into vehicles priced at 130,000 yuan this year, with plans to extend urban auxiliary driving solutions to vehicles priced as low as 70,000 yuan next year [3] Business Model Evolution - Horizon has introduced a new business model called "HSD Together," transitioning from selling chips and solutions to selling algorithms and capabilities [4] - The previous mainstream business model included selling chips, toolchains, basic software, hardware reference designs, chip IP licensing, and algorithm IP licensing [4] - Horizon has partnered with companies like Denso and the joint venture CARIZON to implement the HSD Together model, while HCT has restructured to focus on Tier 2 solutions based on the 6M platform [4] Industry Dynamics - Horizon views smart driving as the "automatic transmission" of the new era, where functionality will converge, and differentiation will stem from branding rather than significant differences in underlying capabilities [5] - To support the evolution of smart driving capabilities, Horizon announced the development of the fourth-generation BPU architecture, Riemann, which increases the number of high-precision operators by over ten times and enhances efficiency [6] - The Riemann architecture will be integrated into the entire Journey 7 family and is set to launch alongside Tesla's next-generation AI5 chip [6] Ecosystem Challenges - Horizon aims to reshape the collaboration paradigm within the smart driving supply chain by adopting a more open and cooperative approach, inviting more Tier 1 and Tier 2 participants [6] - However, this new ecosystem introduces complexities, as the boundaries between Horizon and its partners are becoming blurred, creating both a community of interests and competitive dynamics [6] - The ability to maintain a healthy ecological tension between "co-building" and "competition" will determine the longevity of this model and Horizon's success in making smart driving mainstream [6]