Dieline发布2026包装设计十大趋势：真实不做作，“人味”设计卷土重来…

Core Insights - Dieline's 2026 trend report highlights ten packaging design trends that respond to the acceleration of artificial intelligence, post-pandemic consumer demands, and the enduring joy of design and culture [1] Group 1: Glow-in-the-Dark Packaging - The demand for glow-in-the-dark packaging is increasing, moving beyond Halloween limited editions, as consumers seek delightful surprises in their lives [5][6] - Brands like Capri Sun, Marama, and Daily Fresh are launching glow-in-the-dark packaging to attract consumers, with Capri Sun's "Moon Punch" featuring collectible bags showcasing different lunar phases [5][6] - Glow-in-the-dark elements are also being integrated into products, such as Dream Dragon's Hydro:ICE ice pops, enhancing the fun of summer parties [7] Group 2: Textured Design - Dieline predicts a rise in more tactile packaging, as brands rediscover the power of human-centered design in response to a world filled with algorithmic homogeneity [10] - Handcrafted details reflect craftsmanship and intent, resonating with consumers in a culture increasingly focused on human autonomy [13] Group 3: Cartoon Design - Brands are increasingly using expressive, vivid characters to showcase their personality, with examples like Dolcetti's vibrant character-centric packaging and Keya's Snacks' bold color blocks [15][17] - KAVALERO's packaging features unique illustrations that add a touch of mystery while maintaining clarity [18] Group 4: Elegant Yet Approachable - High-end packaging is evolving towards a "refined yet unpretentious" direction, showcasing luxury without alienation [20][22] - The shift in consumer attitudes from ostentation to intrinsic quality is influencing luxury packaging to create a pleasant atmosphere rather than an intimidating one [22] Group 5: Rational and Warm Design - The "rational yet warm" design trend is emerging, characterized by a minimalist aesthetic infused with humanistic elements, largely influenced by the global dominance of Korean beauty and health industries [23] - Brands like The Mocktail Club and VUUM exemplify this trend with their clean, functional designs that prioritize product clarity [25][27] Group 6: Rounded Design - Rounded design elements are becoming popular, enhancing comfort and ergonomics while also reducing carbon emissions [28] - Carlsberg's new rounded multi-pack packaging is projected to reduce CO2 emissions by 224 tons annually compared to standard corrugated packaging [28] Group 7: Fitting Packaging - Fitting packaging is anticipated to be a significant design innovation by 2026, allowing for perfect product contouring and effective vacuum sealing [30][32] - The global vacuum packaging market was valued at $31.16 billion in 2024 and is expected to reach $50 billion by 2032, indicating a growing demand for sustainable and efficient packaging solutions [32] Group 8: Hyper Max - Hyper Max represents a branding wave where brands express their narratives in a humorous and dramatic manner, appealing particularly to Gen Z consumers [33][39] - Examples include Gigantic's dark, graffiti-style packaging and Swim Club's playful visual themes, showcasing a commitment to detail and humor [35][41] Group 9: Handwritten Fonts - Handwritten fonts are gaining popularity as a subtle yet powerful way to humanize visual effects without fully adopting a handcrafted aesthetic [43][44] - This trend reflects a desire for warmth and trust, as seen in brands like Jolene, which incorporates personal touches into their branding [44][46]