年营收超60亿元，它会成为3D打印领域的大疆吗？

Core Insights - The conflict between DJI and TuoZhu Technology has escalated due to DJI's investment in a 3D printing company, which TuoZhu's founder views as a direct attack on his business [1] - TuoZhu has rapidly grown in the 3D printing market, attracting significant investment from top firms, indicating a shift in market dynamics [1] Company Background - TuoZhu Technology was founded by former DJI employees, including founder Tao Ye, who left DJI after eight years to pursue opportunities in 3D printing [2][5] - The founding team possesses extensive experience from DJI, allowing TuoZhu to replicate DJI's successful business strategies [4][5] Growth Strategy - TuoZhu's growth strategy mirrors DJI's approach: starting with high-quality products in niche markets, then aggressively pricing to capture broader consumer markets [6][8] - TuoZhu's first product, Bambu Lab X1, launched at approximately $1,000, achieving a printing speed of 500mm/s, significantly faster than the industry average [7] - By 2024, TuoZhu's annual shipments are projected to exceed 1.2 million units, capturing nearly 30% of the global market with revenues around 6 billion yuan [8] Ecosystem Development - TuoZhu has implemented a "3M strategy" focusing on Machine, Model, and Material to create a sustainable ecosystem for 3D printing [9][10] - The company launched MakerWorld, an open-source model platform, allowing users to easily print models and enhancing user engagement [10][12] - MakerWorld has grown to become the largest 3D printing model community globally, with around 50 million registered users and over a million models available [12] Market Dynamics - The global 3D printing market is projected to reach $24.6 billion by 2024, with a compound annual growth rate (CAGR) of 28%, indicating significant growth potential [13] - Investment activity in the 3D printing sector has surged, with over 70 investment events reported in 2023 alone, highlighting increased interest from capital markets [14] Competitive Tensions - DJI's recent investment in TuoZhu's competitor, SmartPrint, is perceived as a defensive move to mitigate the threat posed by TuoZhu's rapid growth and potential encroachment into DJI's core markets [15][17] - Talent retention has become a critical issue for DJI, as many former employees have successfully transitioned to startups, creating a competitive landscape that challenges DJI's market position [16][17]