除了旅游和特产，生态还能怎么赚钱？答案在这里

Core Viewpoint - The article emphasizes the importance of expanding the channels for realizing the value of ecological products, which can transform ecological value into economic and social value, thus promoting the conversion of "green mountains and clear waters" into "golden mountains and silver mountains" [1] Group 1: Resource Planning and Layout - It is essential for local areas to understand their ecological resources and optimize resource allocation based on their unique ecological endowments, as demonstrated by the ecological product value (GEP) accounting in Kaihua County, Zhejiang Province [2] - Local governments should conduct dynamic monitoring and comprehensive inventory of natural resources to create an ecological directory and ledger, which will facilitate the identification and tracking of ecological products' characteristics and values [2] Group 2: Supply Structure Optimization - The realization of ecological product value should be guided by public demand, with a focus on health, safety, and environmental protection, which are increasingly valued by consumers [3] - Market research should be intensified to accurately assess the urgent ecological product needs of the public, leading to a tailored supply model that addresses diverse consumer demographics [3] Group 3: Brand Development - Brand building is crucial for enhancing the added value of ecological products and gaining market share, as many regions face challenges of having products without brands and quality without premium pricing [4] - Regions should develop recognized public brands based on local characteristics to promote ecological product value recognition and achieve market breakthroughs, as exemplified by the Lishui Mountain Farming brand [4] Group 4: Institutional Framework - The establishment of effective institutional frameworks is necessary to support the realization of ecological product value, with Zhejiang Province exploring innovative models such as the "three rights separation" and "two mountains cooperatives" [5][6] - These institutional developments help reduce uncertainties in market transactions and promote sustainable transformation and development of ecological product value [6] Group 5: Digital Empowerment - The integration of advanced information technologies like AI and cloud computing can significantly enhance the channels for realizing ecological product value, as seen in the practices of Anji County and Kaihua County [7] - A smart management platform for ecological products should be established to facilitate decision-making and enable cloud-based transactions, supported by a robust digital monitoring and early warning system [7]