Core Viewpoint - Cathay Securities initiates coverage on Leshushi (02698) with a "Buy" rating, highlighting the company's rapid growth in overseas markets and its position as an industry leader poised to benefit from growth dividends, alongside expected capacity ramp-up [1] Group 1: Company Overview - Leshushi is the leading player in the African hygiene products market, with key products including baby diapers, sanitary napkins, baby pull-ups, and wet wipes, projected to generate 75% and 17% of revenue from baby diapers and sanitary napkins respectively in 2024 [1] - The company has been operating since 2009 as a division of Senda Group and has established a leading position in Africa through a brand matrix and local production capacity, officially listing on the Hong Kong Stock Exchange on November 10, 2025 [1] Group 2: Market Potential - The African hygiene products market is expected to grow at a CAGR of 7.9% from 2024 to 2029, the highest globally, with a highly concentrated market for baby diapers and sanitary napkins, where Leshushi ranks second in sales value with market shares of 17.2% and 11.9% respectively, and first in sales volume with shares of 20.3% and 15.6% [2] Group 3: Competitive Advantages - Leshushi has a comprehensive brand coverage across various price segments, with high brand recognition and repurchase rates in both baby diapers and sanitary napkins, achieving 89.0% and 95.4% recognition respectively [3] - The company has over 15 years of experience in the African market, with a sales network covering more than 30 countries, reaching over 80% of the local population [3] - Leshushi ranks first in production capacity for both baby diapers and sanitary napkins in Africa, achieving 100% local supply as of 2024 [3] Group 4: Future Outlook - On the revenue side, the demand for hygiene products in emerging markets presents significant growth potential, with Leshushi expected to further increase its market share. The company also has room for improvement in capacity utilization, with funds raised earmarked for capacity expansion [4] - On the profit side, the company's gross margin is projected to improve in 2023 and 2024, with brand upgrades and structural optimization expected to enhance profitability, offsetting potential adverse fluctuations in raw material costs [4]