Group 1 - The core idea of the news is the launch of the "Special Products and New Year Flavor" consumption promotion activity by the Ministry of Agriculture and Rural Affairs, aimed at boosting agricultural product consumption during the peak holiday season [1] - The activity includes the release of a directory of "local specialty" brand New Year goods and supports the establishment of dedicated sections for these products in fresh supermarkets and live e-commerce platforms [3][7] - Various local specialty agricultural products were showcased at the National Agricultural Exhibition, with notable examples including the Liangping pomelo from Chongqing, which has an annual output value of around 3 billion yuan, and fresh corn from Heilongjiang with an output of over 3,000 ears per mu [3] Group 2 - The initiative emphasizes the integration of agriculture, culture, and tourism, promoting traditional customs and intangible cultural heritage through the display and sale of specialty agricultural products [5] - The Ministry of Agriculture and Rural Affairs has proposed five categories of consumption promotion activities to enhance agricultural product consumption, including organizing themed consumption events and increasing the supply of quality products [7]
“土特产”变“金招牌”撬动农文旅消费 书写乡村振兴“特色答卷”
Yang Shi Wang·2025-12-12 06:17