PDD(US:PDD) Quan Jing Wang·2025-12-12 06:27Core Insights - Pinduoduo's "100 Billion Support" initiative has been recognized for enhancing e-commerce accessibility and enabling more consumers to benefit from the growth of the e-commerce sector [1][2] - The initiative aims to create a high-quality e-commerce ecosystem by investing significant resources to support small and medium-sized businesses, particularly in remote areas [1][3] Group 1: Initiative Overview - The "100 Billion Support" program was launched in April and focuses on building a multi-win commercial ecosystem involving users, merchants, and the platform [1] - Over the past six months, the program has led to a 51% year-on-year increase in quality product SKUs and a 42% increase in the number of merchants aged 95 and 00 [2] Group 2: Agricultural Support - Pinduoduo has initiated the "DuoDuo Good Specialty" project to promote agricultural products, helping farmers increase production and income [3] - The project has developed customized growth plans for hundreds of agricultural merchants across various regions, enhancing the value of agricultural products [3][4] Group 3: Market Expansion - The initiative has successfully integrated remote areas into the e-commerce ecosystem, with regions like Inner Mongolia and Gansu now included in the "free shipping zone" [2][8] - Pinduoduo has implemented measures to reduce logistics costs for remote areas, significantly improving delivery times and expanding market access for local businesses [7][8] Group 4: Consumer Engagement - The platform has introduced various promotional strategies, such as "Billion Subsidies" and group buying, to enhance consumer engagement and increase purchase frequency [7] - The initiative has led to a notable increase in orders from county-level regions, indicating a growing acceptance of e-commerce among consumers in these areas [7][8] Group 5: Industry Transformation - Pinduoduo's support has enabled traditional manufacturers to transition from wholesale to direct online sales, fostering brand development and product innovation [5][6] - The "New Quality Supply" initiative has seen a rapid increase in the number of merchants, particularly among younger demographics, with a 31% increase in 95s and a 44% increase in 00s [6]