盐津铺子发布“大魔王战略”，锚定三大赛道深化全球布局

Core Insights - Salted Fish's strategic conference emphasized sustainable growth in the snack industry, focusing on the theme "100 Billion Journey, Demon King Leads the Way" [1] Group 1: Strategic Focus - The company aims to establish itself as a world-class snack brand by concentrating on three key areas: "Chinese-flavored snacks," "healthy high-protein snacks," and "healthy sweet snacks" [2] - The core mission is to "make good products," supported by four core capabilities: deepening supply chain management, building smart manufacturing benchmarks, driving innovation, and creating impactful brands [2] Group 2: Channel Strategy and Partnerships - The company is shifting its channel strategy to become a "growth partner" for supermarkets, emphasizing the irreplaceable value of supermarkets in consumer experience and trust [3] - Key initiatives include stabilizing sales with high-performing products, creating value through innovative collaborations, developing customized products for specific retailers, and enhancing promotional efforts [3] - Strategic partnerships have been deepened, including a ten-year collaboration with Liu Bi Ju to ensure quality supply of core flavor ingredients [3] Group 3: Global Expansion and Ecosystem Building - The company has a global vision, with its "Demon King" brand already present in 25 countries, collaborating with major retailers like 7-Eleven in Thailand and 99 Ranch Market in the U.S. [4] - The brand aims to empower distributors through a "community of shared destiny," enhancing their capabilities in product selection, terminal operations, and cost control [4] - The "Demon King" brand achieved significant sales milestones, with projected sales exceeding 1 billion yuan in 2024 and a record monthly sales of over 100 million yuan for a specific product [4] Group 4: Market Positioning and Long-term Strategy - Analysts view the company's growth as a case study in consumer market resilience, emphasizing long-term investments in manufacturing and R&D to create unique product value [5] - The conference served as a declaration of the company's commitment to long-termism in the consumer sector, focusing on core product strength and global supply chain development [5]