AI助力文化传承，美图打开传统文化传承新路径——“国潮纹样”“中国潮色”“华服美学”让传统文化走近大众

Core Viewpoint - Meitu is leveraging AI technology to innovate the digital transmission of traditional Chinese culture, aligning with the 2025 government report's call for the development of new cultural industries and the promotion of cultural heritage protection [1][10]. Group 1: Project Overview - The "Meitu Chinese Traditional Culture Dissemination Project" focuses on digitalizing traditional Chinese aesthetics and cultural elements, creating three major national trend IPs: "Guochao Patterns," "Chinese Trend Colors," and "Huafu Aesthetics" [1][2]. - The project has collaborated with hundreds of intangible cultural heritage inheritors and designers, launching over 100 material series, with global usage exceeding 500 million times and total dissemination surpassing 2 billion times [2]. Group 2: Technological Integration - Meitu employs AI technology to digitally recreate traditional patterns from regions like Xinjiang and Dunhuang, enhancing user experience through high-definition replication and color optimization [3][6]. - The integration of traditional culture with digital imaging has attracted significant participation from young users, fostering a new path for cultural transmission [3][11]. Group 3: Cultural Engagement and Education - Meitu is actively engaging youth through collaborations with universities, aiming to cultivate creative talents for the transmission of traditional culture [11][12]. - The company has initiated educational programs that involve students in designing national trend patterns, enhancing their understanding and appreciation of traditional culture [12][13]. Group 4: Global Outreach - Meitu is expanding the reach of Chinese culture globally by integrating digital cultural products into tourism and international exchanges, creating a "Cultural Silk Road" accessible via mobile devices [6][9]. - The company has showcased its AI dressing features at international events, allowing users to experience traditional clothing from various cultures, thus promoting cross-cultural understanding [9][10]. Group 5: Future Directions - The company aims to continue evolving traditional culture by incorporating modern elements, ensuring that it remains relevant and appealing to younger generations [13][14]. - Meitu's approach serves as a replicable model for the creative transformation and innovative development of traditional culture, emphasizing the importance of technology and public participation [13][14].