兴业蓝邂逅成都红金融体育共燃凤凰山

Core Viewpoint - The collaboration between Industrial Bank Chengdu Branch and Chengdu Rongcheng Football Club marks a significant branding initiative in the Chinese Super League, enhancing community engagement through sports and financial education [1][3][4]. Group 1: Event Highlights - The match between Beijing Guoan and Chengdu Rongcheng attracted over 40,000 spectators, creating an electrifying atmosphere at the Phoenix Mountain Sports Park [1]. - Industrial Bank Chengdu Branch launched a "co-branding" initiative with Chengdu Rongcheng, featuring their logo prominently displayed on LED screens and at various promotional booths [1][3]. - The bank's financial knowledge campaign reached over 4,200 fans, distributing 1,600 anti-fraud brochures and engaging attendees with interactive activities [3]. Group 2: Community Engagement - The event included a unique employee sports day where players engaged with children in fun activities, promoting sportsmanship and financial literacy [3]. - The bank plans to further develop the "Xingfu Long" brand IP, integrating financial education into community events and sports, thereby supporting the development of Chengdu as a sports city [4]. - Future initiatives will focus on anti-fraud education, green finance, and pension finance, aiming to enhance financial services in a manner that resonates with fans [4].