Meta Platforms(US:META) Zheng Quan Shi Bao Wang·2025-12-12 06:59Core Insights - The global smart glasses market is experiencing significant growth, with a projected shipment of 4.296 million units in Q3 2025, representing a year-on-year increase of 74.1% [1] - The audio and audio-capturing glasses segment is leading the growth with shipments of 2.994 million units, up 287.5% year-on-year, while the AR/VR segment saw a decline of 23.2% with 1.302 million units shipped [1] - Meta dominates the market with a 75.7% share, while Chinese companies like Xiaomi, Thunder, Xreal, and Viture are also gaining traction [1] Market Performance - North America, Western Europe, China, and Asia-Pacific (excluding China and Japan) all achieved over 50% year-on-year growth, with Western Europe leading at 106.5% [1] - In China, smart glasses shipments reached 623,000 units in Q3 2025, a 62.3% increase year-on-year, with audio and audio-capturing glasses shipments at 454,000 units, up 79.2% [1] Product Trends - The Chinese smart glasses market saw a temporary decline after a surge in new product launches, but year-on-year growth remains strong, with 49.5% of products supporting large models [2] - The AR/VR market in China shipped 169,000 units, a 29.4% increase year-on-year, while the AR&ER category is the main growth driver with an 83.4% market share, up 142.3% [2] - The VR&MR market is under pressure, with a 61.2% year-on-year decline in shipments [2] Future Outlook - IDC forecasts that by 2026, China's smart glasses market will reach 4.508 million units, a 77.7% increase, with audio and audio-capturing glasses expected to account for 3.434 million units [2] - The market is expected to see concentrated entry from leading manufacturers, leading to scaled growth and accelerated AI application integration [3] - The focus will shift from AI integration rates to the actual implementation of AI capabilities and user experience optimization [4]