AI投资进入关键验证期、自动驾驶出行渐行渐近……高盛预测2026年十大焦点行业主题

Core Insights - 2026 is projected to be a pivotal year for AI technology validation, shifting market focus from capital expenditure to practical utility and commercialization returns [1] - The report by Goldman Sachs indicates that the adoption of general large language models (LLMs) and chatbots will significantly increase in 2025, marking a turning point in consumer computing [2] Group 1: Capital Expenditure and Investment Trends - Despite concerns over "overbuilding," Goldman Sachs expects AI-related capital expenditures to remain high in 2026, with capital spending expectations for Amazon, Google, and META raised by approximately 46% and 80% for the fiscal years 2025 and 2026, totaling an increase of about $250 billion [2] - The ability of these substantial investments in AI development to translate into visible profit returns will be a key factor influencing investor sentiment and company performance over the next 12 to 18 months [2] Group 2: Evolution of Consumer AI Landscape - The discussion around AI is shifting from infrastructure to application, with 2026 potentially being a critical point for changes in consumer computing habits, focusing on diverse monetization models beyond paid subscriptions [2] - The integration of "agentic AI" that can plan multi-step processes and make autonomous decisions is expected to blur the lines between search and applications, significantly impacting consumer behavior [2] Group 3: Advertising and E-commerce Dynamics - The boundaries between traditional advertising and e-commerce are dissolving, with social platforms enhancing user experiences and logistics partnerships to accelerate social commerce [3] - Amazon's advertising business is projected to maintain an annual compound growth rate of about 8% from 2025 to 2030, with the creator economy playing a crucial role in driving traffic and conversions [3] Group 4: AI's Impact on Advertising Landscape - Digital advertising is currently the most mature vertical for AI product development and adoption, with platforms like Google's Performance Max and META's Advantage+ leading in AI automation tools [5] - AI is expected to redistribute profit pools within the advertising industry, with large platforms benefiting from their data and computational advantages [6] Group 5: Local Business Competition Dynamics - On-demand delivery platforms like UBER, DASH, and CART are expanding product categories to improve user retention and engagement, particularly in grocery and retail sectors with low online penetration [8] - Cross-platform consumer retention rates are higher, with spending three times that of single-use consumers, leading to intensified competition in delivery speed [9] Group 6: Future of Mobility Networks - Discussions around autonomous vehicles (AVs) focus on partnerships, urban expansion, and market share, with large-scale adoption expected over the next 5-7 years [10] - Waymo is expanding its operations as a leading AV operator in the U.S., with costs expected to decrease as dedicated hardware scales, enhancing affordability and penetration in shared mobility [10] Group 7: Evolution of Interactive Entertainment - Interactive entertainment companies are increasing consumer touchpoints by expanding into new media and verticals, with trends including the integration of live entertainment and AI to enhance content development efficiency [11] Group 8: Transition to Spatial Computing - Major companies like META, Google, and Apple are investing in spatial computing, transitioning from mobile devices to more immersive interaction methods, with advancements in hardware, software, and connectivity being crucial [12][13] Group 9: Health and Wellness Market Opportunities - Post-pandemic, consumer focus on health outcomes has increased, with a trend towards the integration of hardware and software in health tracking, driving downloads and subscriptions for related applications [14] Group 10: Balancing Growth and Incremental Investment - Companies are showing a divergence in balancing growth investments with profit margins, with some prioritizing long-term growth plans over short-term profit maximization [15]