从大显身手到三方共赢：中央经济工作会议20字重新定调平台经济

Core Viewpoint - The central economic work conference emphasizes a shift towards a "win-win" development model for platform enterprises, operators, and workers, marking a significant change in policy focus from regulation to collaborative growth [4][6][8]. Group 1: Changes in Policy Direction - The concept of "win-win development" is a new proposal from the 2025 central economic work conference, contrasting with previous focuses on regulating platform behavior [5][6]. - Over the past five years, the central economic work conference has evolved its stance on platform economy, moving from supporting platform enterprises to promoting healthy development and now to advocating for collaborative growth [7][11]. Group 2: Addressing "Involution" in Competition - The conference aims to address issues of "involution" in competition, which has led to detrimental practices such as excessive price competition and forced choices for merchants [6][9]. - The current state of "involution" is characterized by insufficient value creation, leading to a zero-sum game where platforms, merchants, and workers all suffer losses [7][12]. Group 3: Labor Rights and Flexible Employment - Labor rights protection is identified as a crucial element for achieving a win-win scenario in the platform economy, with a focus on ensuring that flexible and new employment forms are included in social insurance [14][15]. - The central economic work conference highlights the importance of supporting flexible employment and new labor forms, aiming to stabilize employment for key groups such as college graduates and migrant workers [15][18]. Group 4: Long-term Implications for the Platform Economy - Improving labor rights protection is expected to enhance worker loyalty and reduce turnover, ultimately benefiting platform operations and consumer trust [16][19]. - Major companies like Meituan and Didi are investing significantly in labor rights protections, indicating a shift towards a more sustainable and responsible business model [17][18].