冰雪经济系列报道之二 产业体系更健全 冰雪经济释放新活力

Core Insights - The ice and snow industry in China is experiencing significant growth, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 season, marking a year-on-year increase of over 25% [1] - The demand for ice and snow equipment is surging, with production orders in some manufacturing companies reaching three times the volume of the previous year [3] - The integration of digital technology into the ice and snow industry is creating new business models and enhancing consumer experiences [1][3] Industry Growth - The ice and snow economy is expanding rapidly, with various new business formats emerging, driven by increased participation in ice and snow sports [1] - Ski resorts are enhancing their offerings by increasing the number of ski trails, providing professional coaching teams, and creating family-friendly skiing environments [1][2] - The report indicates that ski resort consumption reached 78.61 billion yuan, with a 27.97% increase in spending within a two-kilometer radius of ski resorts [1] Technological Integration - Ski resorts are adopting smart technologies, such as high-definition cameras and satellite positioning, to enhance visitor experiences [2][3] - A mobile application for skiing services has gained over 10 million registered users, indicating a growing interest among younger consumers [3] Recommendations for Development - The industry should focus on strengthening technological empowerment for smart management, utilizing 5G, IoT, and big data to improve operational efficiency and visitor experience [3][4] - Establishing a talent cultivation and standardization system is crucial for providing specialized and versatile professionals to the industry [3][4] - Enhancing statistical monitoring and regional collaboration can help create a unified national strategy for the ice and snow economy [4] - Strengthening policy and resource support is essential for optimizing the policy framework and improving infrastructure accessibility to boost the ice and snow tourism sector [4]