冰雪经济系列报道之二——产业体系更健全 冰雪经济释放新活力

Core Insights - The ice and snow industry in China is experiencing significant growth, with a projected consumer spending of over 187.5 billion yuan during the 2024-2025 season, reflecting a year-on-year increase of over 25% [1] - The integration of digital technology with the ice and snow industry is creating new business models and enhancing consumer experiences [1] - The demand for ice and snow equipment is surging, with production levels reaching three times that of the previous year in some manufacturing facilities [3] Industry Growth - The ice and snow economy is expanding rapidly, with various new business formats emerging, driven by increased participation in ice and snow sports [1] - Ski resorts are enhancing their offerings by increasing the number of ski trails, hiring professional coaching teams, and creating family-friendly skiing environments [1][2] - The consumer spending at ski resorts reached 78.61 billion yuan, with a notable 27.97% increase in spending within a two-kilometer radius of these resorts [1] Technological Integration - Ski resorts are adopting smart technologies, such as high-definition cameras and satellite positioning, to enhance the skiing experience for visitors [2] - A mobile application for skiing services has gained over 10 million registered users, indicating a growing interest among younger consumers [3] Recommendations for Development - The industry should focus on enhancing technological capabilities for smarter management, utilizing 5G, IoT, and big data for operational efficiency [3][4] - Establishing a talent cultivation and standardization system is crucial for providing specialized and versatile professionals to the industry [3][4] - Strengthening statistical monitoring and regional collaboration can help create a unified national strategy for the ice and snow economy [4] - Policy and resource support should be optimized to ensure a balanced approach between long-term and short-term strategies, alongside infrastructure improvements to enhance accessibility to ice and snow attractions [4]