积极促消费，京东政企业务搭建优商优品供需匹配 “快车道”

Core Insights - The total variety of consumer goods in China has reached 230 million, with over 100 categories such as home appliances and clothing leading global production, indicating a new development stage of high-quality supply and pricing [1] - The State Council has issued a plan to enhance the adaptability of consumer goods supply and demand, aiming to establish three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027 [1] - JD's government and enterprise business has built a "super supply chain" over the past decade, integrating diverse supply, digital platform technology, and nationwide logistics to support rapid growth for brand partners and stimulate domestic demand [1] Company Collaborations - Shandong Luhua Group, a leader in high-end edible oil, has seen a 160% growth in performance on JD's platform since 2021, with its 5L peanut oil achieving a 69% year-on-year increase in 2025 [2] - Midea, a leading home appliance company, has established an efficient collaboration mechanism with JD, resulting in a threefold increase in sales for products like electric steamers and ice makers since 2025 [2] - Bosideng, a global down clothing brand, has become JD's largest single brand in the apparel category, with a 2.5 times growth in the consumer goods sector [3] - Deli, a leader in office supplies, has expanded its product line to over 12,000 items and launched a printer with a domestic chip, achieving a 136% growth in printer sales [3] Strategic Initiatives - JD's government and enterprise business has launched a "billion market partner plan" to help over 300 brand partners achieve annual sales exceeding 100 million yuan within three years [4] - The establishment of the "Ten Billion Brand Alliance Club" includes notable companies like Huawei and Midea, aiming to enhance market reach and consumer engagement [4] - JD's focus on building a high-quality development framework through effective supply-demand interaction is set to contribute significantly to economic growth and consumption upgrades [4]