喜茶一年关店超650家，有加盟店亏损数十万“突然”离场

Core Insights - The company, Heytea, has closed over 650 stores within a year, indicating significant operational challenges and financial losses among franchisees [1] - The franchise application process has been temporarily suspended due to market saturation and the need for differentiation in product offerings [1] Group 1: Store Closures and Financial Performance - Heytea has experienced a net reduction of 680 stores, decreasing from 4,610 to 3,930 locations between October 2024 and October 2025 [1] - Some franchisees reported losses exceeding 1 million yuan, attributed to an incomplete operational system and a 40% increase in material costs, which have pressured profit margins [1] Group 2: Franchise Operations - The company has decided to halt new franchise applications to focus on creating differentiated products and enhancing brand experience amid a highly homogeneous market [1] - A former franchisee reported a loss of tens of thousands of yuan after operating for about a year and a half, leading to an abrupt decision to vacate the premises [1]