LONGFOR GROUP(HK:00960) Xin Lang Cai Jing·2025-12-12 09:28Core Insights - The article discusses the transformation of commercial spaces in the Yangtze River Delta, highlighting the innovative practices initiated by Longfor Group, particularly the renovation of Shanghai Hongqiao Tiandi as a starting point for a broader "explosive transformation" in commercial complexes [1][24]. Group 1: Urban Landmark and Experience Enhancement - The Suzhou Shishan Tiandi is undergoing a self-renewal process, transforming its previously enclosed ice rink into a vibrant "valley" street, emphasizing the need for physical retail to attract younger consumers amidst the rise of online shopping [3]. - The renovation includes a significant design feature: a large skylight that allows natural light to flood the space, enhancing the overall ambiance and experience for visitors [5][7]. Group 2: Nature Integration and Brand Collaboration - The design team has incorporated various natural elements, including selected trees and stone-like textures, to create a "breathable narrative" that allows visitors to escape the urban pace and find tranquility [9][10]. - The renovated space has successfully attracted 19 unique brands, with over 70% being flagship stores, fostering a collaborative environment where brands contribute to the overall narrative of the "valley" [10][12]. Group 3: Systematic Transformation Across Locations - Longfor's approach to commercial transformation has evolved from individual projects to a systematic strategy, with each shopping center developing its unique "new field" [13]. - The Shanghai Minhang Tiandi has enhanced its outdoor street by widening walkways and adding social spaces, transforming it into a lively social square that attracts foot traffic and supports brand upgrades [13][15]. Group 4: Future-Oriented Design and Community Engagement - The renovation of Shanghai Huajing Tiandi has shifted from a traditional supermarket to a boutique lifestyle space, catering to the needs of local families and professionals seeking quality and efficiency [18]. - The Shanghai Baoshan Tiandi focuses on activating social value in its outdoor areas by introducing flexible commercial modules and a diverse brand mix, aiming to establish itself as a community social hub [20][22]. Group 5: Continuous Evolution and Market Response - Longfor's ongoing renovations reflect a commitment to creating spaces that resonate with consumers, emphasizing the importance of human-centric design in the rapidly changing commercial landscape [24][26]. - The company has demonstrated the effectiveness of both comprehensive and lightweight renovations, achieving immediate positive feedback in terms of foot traffic and rental income [26][28].