确认不再续签 连卡佛成都国际金融中心店将于明年2月关闭

Core Viewpoint - Lane Crawford, a high-end retail brand established in 1850, will close its Chengdu International Financial Center store by February 28, 2026, marking the second closure in mainland China after shutting down its Beijing store in 2021. The brand is shifting focus from physical stores to online channels while maintaining customer engagement through various digital platforms [1][4][11]. Group 1: Store Closure Details - The Chengdu store, which opened in 2015 and spans approximately 7,600 square meters, will not renew its lease, with the last operating day confirmed as February 28, 2026 [1][3]. - Customers can still access membership benefits and redeem points through other locations and online platforms after the Chengdu store closes [1][4]. Group 2: Business Model and Market Position - Lane Crawford is known for its "buying agent" model, which has introduced many international niche brands to the mainland market. The Chengdu store was considered a strategic location due to the growing high-consumption demographic in the area [4][11]. - Following the closure of the Chengdu store, Lane Crawford will only have two remaining boutique stores in mainland China, located in Beijing and Shanghai, while also operating discount outlets in various locations [4][8]. Group 3: Competitive Landscape and Adjustments - The closure reflects broader challenges faced by high-end retailers in prime urban locations, where rising rental costs and intense competition from new luxury brands have made it difficult to maintain profitability [8][11]. - Lane Crawford has also made adjustments to its Shanghai flagship store, including changes in product offerings and layout, indicating a strategic shift in response to market dynamics [8][9]. Group 4: Online Expansion Efforts - The company is actively expanding its online presence through platforms like WeChat and Xiaohongshu, aiming to enhance brand communication and customer engagement in the digital space [9][11]. - Personal accounts operated by store employees on social media platforms are being utilized to connect with consumers and share brand-related content, reflecting a move towards more personalized marketing strategies [9].