Core Insights - Guo Rui, the President of Brand Marketing at Honor, announced his departure from the company after over four years, expressing confidence in Honor's future [1] - Guo Rui is expected to venture into a second entrepreneurial endeavor in the technology sector [1] Company Overview - Guo Rui holds a PhD from Peking University and joined Honor in August 2021 as a founding management team member after its independence [6] - He previously served as CMO for Huawei's Greater China region from 2017 to 2021 and held key management positions at Procter & Gamble, COFCO, and Mengniu [6] Market Position - As of Q3 2025, Vivo leads the Chinese smartphone market with a 17.3% share, followed by Apple, Huawei, and Xiaomi, while OPPO holds a 14.5% share, showing a slight year-on-year increase of 0.4% [6] - Honor is in close competition with OPPO for market share [6] - By December 2024, Honor's overseas sales accounted for over 50% of its total sales, achieving profitability in multiple regions [6]
荣耀品牌营销总裁郭锐官宣离职
Guan Cha Zhe Wang·2025-12-12 09:51