市场监管总局：引导直播间建立“质量优先”的选品机制

Core Viewpoint - The article discusses the recent guidelines issued by the State Administration for Market Regulation to enhance the quality of products and services on online trading platforms, addressing issues such as product discrepancies, inconsistent service standards, and complicated consumer rights protection processes [1] Group 1: Guidelines for Online Trading Platforms - The guidelines aim to improve the overall quality management level of platform enterprises by establishing a systematic quality management framework [1] - Platforms are encouraged to implement strict entry audits and product listings, utilizing digital and AI technologies for daily management [1] - Credit regulatory data will be used as a key basis for platform access, exit, and traffic distribution, ensuring that dishonest behaviors are effectively addressed [1] Group 2: Focus on Operators within Platforms - The guidelines emphasize the importance of operators mastering basic quality management skills, promoting the establishment of a comprehensive control system from supplier management to quality traceability and recall [1] - There is a push for enhanced quality testing and certification processes, along with the promotion of shared recognition of results among operators [1] Group 3: Emphasis on Live E-commerce - The guidelines aim to improve product selection training in live e-commerce, advocating for a "quality first" selection mechanism in live streaming sessions [1] - Training for hosts on quality awareness is encouraged, alongside the establishment of a "blacklist" system to ensure that high-quality content and products are aligned [1]