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Core Insights - The rise of "Wilderness Survival" as a popular online event has transformed extreme sports into a tool for monetization, attracting a wide audience and participants seeking fame and financial gain [1][2] - The event serves as a starting point for participants to transition from anonymity to internet celebrities, leveraging their experiences for live streaming and content creation [2][3] Group 1: Event Dynamics - Participants like Lin Bei have gained significant online followings post-event, with viewership numbers skyrocketing during their first live streams [2][4] - The event's organizers face high costs, with execution expenses reaching 5 million yuan, including a 200,000 yuan prize for the winner, which is a key incentive for participants [2][3] Group 2: Monetization Strategies - Revenue for traditional events primarily comes from registration fees, advertising, and local tourism support, with sponsorships playing a crucial role [3] - The focus for organizers and participants is on creating sustainable content products rather than just one-time event earnings, leading to increased opportunities for merchandise and collaborations [3][4] Group 3: Industry Challenges - The rapid growth of the "Wilderness Survival" events has led to various issues, including safety concerns and allegations of unfair practices, as seen in multiple reported incidents [7][8] - Many organizers lack the necessary qualifications and experience, raising questions about the legitimacy and safety of these events [8][12] Group 4: Regulatory Environment - The industry is under scrutiny, with calls for better regulation and safety measures, especially after incidents of mismanagement and safety violations [13][14] - Recent events have been canceled or adjusted due to safety concerns, indicating a shift towards prioritizing participant safety over profit [13][14]