重庆湾项目正式开工 中国长城资产激活城市核心资产

Core Viewpoint - The Chongqing Bay project, led by China Great Wall Asset Management Co., is a significant real estate revitalization initiative in Chongqing, marking the largest investment in the city in three years and the first successful collaboration between a central enterprise and local government [1][2]. Group 1: Project Overview - The Chongqing Bay project is located in the core area of Chongqing's "Two Rivers and Four Banks," covering a total construction area of approximately 1 million square meters, making it a rare large-scale comprehensive project in the city's main area [2][3]. - The project aims to enhance the urban image of the Nanbin Road area and promote high-quality urban development in Chongqing, addressing previous stagnation due to market conditions [2][3]. Group 2: Financial Collaboration - In January 2023, China Great Wall Asset, in collaboration with partners like Sunac China and China Merchants Bank, reached a financing agreement for the Chongqing Bay project, with an investment of up to 2.476 billion yuan for debt restructuring and new financing [3]. - Sunac China plays a crucial role as a major shareholder and operator, leveraging its industry experience to support the project's relaunch and ensure the realization of its value [3]. Group 3: Asset Management and Risk Mitigation - China Great Wall Asset has accumulated extensive experience in real estate risk mitigation, managing over 2.35 trillion yuan in non-performing assets and aiding more than 1.5 million enterprises since 2024 [4][5]. - The company employs diverse rescue models, such as debt restructuring and operational intervention, to revitalize projects, as demonstrated in successful cases across various cities [4][5]. Group 4: Future Directions - China Great Wall Asset aims to continue its role as a key player in the financial and real estate sectors, focusing on the policy of "digesting stock and improving quality" to stabilize real estate risks and develop new models for the industry [6].