Group 1 - The initial snowfall in Beijing this winter has led to a significant increase in searches related to hot pot dining, with "shuan rou" (涮肉) searches rising sharply [1] - Specific hot pot restaurants such as "Nanmen Shuanrou" saw a 107% year-on-year increase in search volume, while "Copper Pot Shuanrou" experienced a 96% increase [1] - Popular hot pot venues like "Baba Shuanrou" (Wangfujing Palace Store), "Niujie Qingzhen Manhengji" (Ping'anli West Street Store), and "Beiping Sanxiongdi" (Guijie Store) are among the top searched locations [1] Group 2 - The trend of "Palace Makeup" (故宫妆造) has gained traction among young people, with search volume increasing over 67% week-on-week since the second week of December [1] - Cities such as Beijing, Shenyang, Guangzhou, Tianjin, and Nanjing have shown the highest user activity in searching for "Palace Makeup" [1] - Other related searches, including "Palace Cultural Creative Gifts," "Food near the Palace," "Palace Afternoon Tea," and "Hotels and Homestays near the Palace," have all seen increases of over 100% [1]
北京初雪催热“暖经济” 故宫下午茶受欢迎
Bei Jing Shang Bao·2025-12-12 10:29