普拉托高峰论坛成功举行——Associna APS聚焦意中数字贸易与企业国际化

Core Insights - The summit held on November 29, 2025, focused on "E-commerce and Internationalization: Strategies, Innovations, and New Consumption Models" to enhance collaboration between Chinese and Italian enterprises in the digital economy and e-commerce sectors [2] Group 1: Event Overview - The summit was organized by Associna APS to promote deep exchanges in the digital economy and e-commerce between China and Italy, aiming to foster cooperation and development under emerging business models and innovative technologies [2] - Associna APS, established in 2005, aims to enhance cultural, social, and economic interactions between China and Italy, and was officially registered as a legal association in Italy in 2007 [2] Group 2: Key Speakers and Contributions - Luna Chen, President of Associna APS, emphasized the event's goal to serve as a platform for mutual understanding and collaboration between Chinese and Italian businesses [4] - Daniela Toccafondi, Director of the PIN Research Center at the University of Florence, attended the forum, highlighting the academic support for the event [6] - Dongbo Wang, Vice President of Associna APS, introduced the speakers and set the stage for discussions on digital transformation [8] - Luca Qiu, CEO of Value China S.r.l., discussed the "Chinese Effect: Technology, E-commerce, and Future Prospects," showcasing the role of digital bridges between Europe and China [11] - Lapo Tanzj, CEO of Adiacent International, presented on "Chinese Social E-commerce, Digital Marketing, and Artificial Intelligence," focusing on the efficient ecosystem impacting the West [12] - Jacky Chang, CEO of Paris Fashion Shops, addressed the future of fashion businesses driven by digital, data, and human elements [14] - Momoka Banana, a digital influencer, shared insights on the role of creators in the new consumption culture [15] Group 3: Support and Sponsorship - The event received support and sponsorship from various organizations, including the Prato Provincial Government, the PIN Research Center at the University of Florence, CNA Toscana Centro, and Confartigianato Imprese Prato [17]