岚图汽车卢放:期待中国自主品牌攻克豪华轿车市场
Bei Ke Cai Jing·2025-12-12 10:31

Core Viewpoint - The launch of the Lantu Zhaiguang L aims to enhance the user reputation and experience of products, positioning itself as a leader in technology within the luxury car market in China [1][2]. Group 1: Product Launch and Features - Lantu Zhaiguang L was launched on December 10, featuring two models: Max version priced at 279,900 yuan and Ultra version at 309,900 yuan [1]. - The new car is equipped with an 800V intelligent hybrid system, 5C ultra-fast charging, Qian Kun intelligent driving ADS 4, and Harmony cockpit 5, along with a standard intelligent four-wheel drive system [1]. Group 2: Market Positioning and Challenges - The chairman of Lantu, Lu Fang, highlighted that the Chinese luxury car market is undergoing transformation and aims for Lantu Zhaiguang L to help Chinese brands break through barriers in the luxury segment during the 14th Five-Year Plan [2][3]. - The historical lack of successful Chinese car models has been attributed to brand recognition issues, with established foreign brands like BBA (Benz, BMW, Audi) still holding significant market influence [2]. Group 3: Strategic Goals and Global Expansion - Lantu's mission is to produce high-end luxury vehicles, focusing on advanced technology to enhance user experience, which is seen as superior compared to mid-range models [4]. - The company plans to target the European market with pure electric vehicles and the Middle East with hybrid models, aiming for rapid product launches and iterations to meet local demands [5]. Group 4: Collaboration and Competition - Lantu maintains an open collaboration approach, learning from strong partners like Huawei, with a shared goal of improving the experience of Chinese intelligent electric vehicles for consumers [6]. - The company emphasizes the importance of unity among domestic brands to strengthen their market position and avoid internal competition, especially during the 14th Five-Year Plan, which saw significant growth in new energy vehicle sales [6].

岚图汽车卢放:期待中国自主品牌攻克豪华轿车市场 - Reportify