Coca-Cola names a company veteran as its new CEO

Core Viewpoint - Coca-Cola has announced that its Chief Operating Officer, Henrique Braun, will become the next CEO effective March 31, 2026, as James Quincey transitions to the role of executive chairman [1] Group 1: Leadership Transition - Henrique Braun, 57, has been with Coca-Cola for three decades and has held various leadership roles, including overseeing operations in Brazil, Latin America, Greater China, and South Korea [2] - James Quincey, 60, has been recognized as a "transformative leader" during his nine years as CEO, during which Coca-Cola added over 10 billion-dollar brands and entered the alcoholic beverage market [3][4] Group 2: Company Performance and Challenges - Under Quincey's leadership, Coca-Cola underwent a significant restructuring in 2020, reducing its brands by half and laying off thousands of employees to streamline operations [4] - The company is currently facing challenges such as weak demand for its products in the U.S. and Europe, along with increased scrutiny of its ingredients [5] - Coca-Cola plans to release a version of its trademark Cola with cane sugar instead of high-fructose corn syrup in response to consumer demand [5] Group 3: Future Outlook - The board is confident that Braun will leverage the company's strengths and pursue global growth opportunities [5]