圣梵诺门窗总经理邝艳华：政策赋能品质升级 以价值竞争破局行业发展新赛道

Core Insights - The conference held in Foshan, Guangdong, focused on the transformation of the building materials and home furnishing industry towards quality, intelligence, and sustainability, providing new momentum for development [1] - The general manager of Shengfannuo, Kuang Yanhua, shared insights on leveraging policy opportunities, industry ecosystem construction, and corporate development planning [1] Industry Policies and Opportunities - The construction of "good houses" is fundamentally linked to quality materials, which is a significant advantage for the window and door industry [3] - National policies have clarified the future direction for the window industry, providing clear goals for material suppliers [3] - The industry needs to enhance quality control capabilities to eliminate low-quality products that pose safety risks, especially as policies tighten [3] Market Trends and Innovations - The trend of replacing old products is a global phenomenon, with significant demand for renovation in Europe, indicating vast market potential for the window industry [4] - Shengfannuo has integrated features for elderly-friendly modifications in product design and is exploring multi-scenario experiences to enhance customer engagement [4] Value Competition and Industry Ecosystem - The core of building a healthy industry ecosystem is aligning product prices with their value, moving away from price competition to value competition [6] - Shengfannuo emphasizes three dimensions for core value construction: quality control, sustainable service, and innovation through technology [7] Future Business Development - Future focus areas for Shengfannuo include product line diversification and expansion into overseas markets, adapting to different consumer needs and aesthetic preferences [8] - The company prioritizes technical feasibility, talent reserves, and quality control when balancing current business and new ventures [8] Recognition and Achievements - Shengfannuo received multiple honors at the conference, reflecting recognition for its sustainable development and commitment to quality [9] - The key to winning these awards was a patented product with superior thermal insulation performance, meeting the highest national standards [9]