3 6 Ke·2025-12-12 10:38Core Insights - The article discusses how AI is becoming a crucial driver for advertising revenue in major internet companies, particularly Baidu and Kuaishou, as they seek to counteract declines in traditional advertising revenue [2][3][4][5]. Group 1: AI's Impact on Advertising Revenue - Baidu's AI native marketing service revenue reached 2.8 billion yuan, a year-on-year increase of 262%, contributing significantly to its core online marketing revenue [5]. - Kuaishou reported online marketing service revenue of 20.1 billion yuan, a 14% year-on-year growth, with AI-driven initiatives like OneRec contributing approximately 4%-5% to Q3 revenue [5][7]. - Meta also benefits from AI, with a 26% year-on-year increase in advertising revenue, highlighting the trend of AI enhancing advertising efficiency across platforms [8]. Group 2: AI as a Growth Engine - Baidu's core online marketing services account for 53% of total revenue, making AI a vital narrative for growth as traditional search advertising declines [3][4]. - Kuaishou's AI initiatives are seen as a means to generate new revenue streams, with a significant portion of its revenue coming from online marketing services [7]. - The integration of AI in advertising is viewed as a transformative force, allowing for dynamic content generation and improved targeting [10][12]. Group 3: Broader Industry Trends - AI is reshaping the marketing landscape, with companies like Meta and Kuaishou leveraging AI to enhance user engagement and advertising effectiveness [10][15]. - The global advertising market is experiencing a shift towards AI-driven solutions, with projections indicating substantial growth in AI advertising spending [18]. - Despite the promising outlook, challenges remain, including consumer skepticism towards AI-generated content and the need for a balance between investment and return [20][21].