KUAISHOU(HK:01024) Zheng Quan Ri Bao Wang·2025-12-12 10:42Core Insights - Douyin E-commerce has launched a seasonal governance announcement targeting issues in the fruit category, particularly during the winter sales peak, addressing problems such as false specifications, discrepancies in size or weight, and substandard products [1] - Over the past three months, Douyin E-commerce has dealt with more than 14,000 violations, taking action against 3,226 non-compliant merchants and over 600 influencers [1] - The platform has intensified inspections and risk control measures for high-demand products like cherries, implementing strict penalties for severe violations, including delisting, business suspension, and fund freezing [1] Summary by Sections Governance Actions - Douyin E-commerce has conducted a special governance initiative to combat seasonal issues in fruit sales, focusing on consumer rights protection [1] - The platform has disposed of over 14,000 non-compliant products and taken measures against 3,226 merchants, including business suspensions and expulsions [1] Violations Identified - Common violations include exaggerating product weight, false advertising of specifications, and malicious dumping of low-quality goods [1] - Specific examples include discrepancies in weight claims, delivery of spoiled or defective products, and misleading promotional practices [1] Platform Response - The platform has implemented penalties such as freezing commissions, permanently closing e-commerce privileges, and deducting fines for violating accounts [2] - Douyin E-commerce encourages merchants to adhere to platform rules and improve after-sales service to ensure a safe and quality shopping experience for consumers [2]