市场监管总局公开征求《汽车行业价格行为合规指南（征求意见稿）》意见

Core Viewpoint - The National Market Supervision Administration of China has drafted the "Guidelines for Compliance with Pricing Behavior in the Automotive Industry" to standardize pricing practices, maintain market order, and protect consumer rights [1][2]. Group 1: General Principles - The guidelines aim to promote fair competition and protect the legitimate rights of consumers and operators in the automotive market [2]. - Automotive industry participants must adhere to principles of legality, transparency, equality, and integrity in their pricing behaviors [3]. - The guidelines encourage automotive enterprises to contribute to economic development, employment expansion, and social responsibility [3]. Group 2: Pricing Behavior of Automotive Manufacturers - Automotive manufacturers should establish pricing strategies based on production costs and market demand, managing pricing behavior across the entire supply chain [4]. - Rebate policies must be clearly defined and agreed upon with dealers through contracts [5]. - Manufacturers must respect dealers' autonomy in pricing and adhere to fair trading principles [6]. - Engaging in price collusion or setting prices below production costs for anti-competitive purposes poses significant legal risks [6][7]. Group 3: Pricing Behavior of Automotive Sales Enterprises - Automotive sales enterprises are required to display clear pricing information, including vehicle name, sales price, and specifications [9]. - Promotional activities must comply with regulations, including clear communication of rules and discount bases [11][12]. - Sales enterprises must avoid deceptive pricing practices that mislead consumers, such as false advertising of market prices or misleading discount claims [17]. Group 4: Internal Compliance Management - Automotive companies should establish internal compliance management mechanisms to oversee pricing practices and ensure adherence to legal standards [17][18]. - The internal compliance system should include price decision-making processes, sales contract management, and risk assessment mechanisms [18][19]. - Companies must regularly update compliance management systems in response to changes in laws and regulations [20].