教育强国:交大安泰《市场营销》课程走进康师傅,产学研融合新实践

Group 1 - The core objective of the "National Education Strong Country Construction Plan Outline (2024-2035)" is to promote deep integration between education and industry, cultivating compound talents with both theoretical knowledge and practical skills [1] - The event at Master Kong's headquarters showcased the company's strong brand foundation, with annual revenue reaching 80.65 billion and a household penetration rate of 82.4% [3] - The workshop emphasized the importance of integrating practical case studies with marketing theories, introducing frameworks like SEE and BOMB to enhance understanding of consumer trends and marketing strategies [5][8] Group 2 - The marketing strategies shared by Master Kong's executives highlighted the evolution from regional to national leadership, providing actionable insights for students [4] - The insights from the consumer trend report focused on the 18-30 age group, revealing their preferences for self-prioritization and minimal effort, which deepened the understanding of target audience positioning [4] - The dual-track teaching model of the Shanghai Jiao Tong University Antai EMBA program aims to broaden students' business perspectives and enhance practical abilities, reflecting the synergy between education and industry [8]