拿下梅龙镇广场20年期租约，恒隆在南京西路扩大“地盘”

Core Insights - Henglong Real Estate has signed a contract with Shanghai Jiubai Group to acquire the commercial operation project at 1038 Nanjing West Road, known as Meilong Town Plaza, with a total investment exceeding 2 billion RMB [1][3] - The project will be operated by Henglong under a 20-year lease, expanding its total building area on Nanjing West Road by approximately 96,000 square meters, increasing its overall property portfolio by about 44% to approximately 312,300 square meters [1][3] - The project will be transformed into a comprehensive commercial landmark integrating retail, hotel, and office spaces, with the commercial section expected to open in early 2027 and the hotel and office sections by May 2028 [3][4] Investment and Development Strategy - Henglong plans to invest no less than 500 million RMB for the renovation of the hotel, shopping mall, and office areas, contributing to the overall investment exceeding 2 billion RMB [1][3] - The hotel component will feature an international top-tier brand hotel with a total area of no less than 18,000 square meters, marking the introduction of a luxury hotel to the project [3][4] - The project aims to enhance the attractiveness and sustainability of Nanjing West Road, aligning with the strategic planning of the Jing'an District to develop a high-end service axis [3][4] Strategic Expansion - Henglong's CEO stated that the upgrade of the Nanjing West Road property portfolio is part of the "Henglong V.3" strategy, focusing on reinvestment in existing projects to expand scale, visibility, and accessibility in core markets [4][5] - Prior to acquiring Meilong Town Plaza, Henglong announced a new expansion project in Wuxi, collaborating with Wuxi Liangxi Urban Development Group to gain operational rights for a landmark commercial project [5] - The Wuxi project, formerly known as Wuxi New World Department Store, will add approximately 47,000 square meters of commercial space, increasing the total retail area of Wuxi Henglong Plaza by 38% to about 169,000 square meters [5]