一场初雪,故宫、环球影城又“爆”了
2 1 Shi Ji Jing Ji Bao Dao·2025-12-12 11:30

Core Viewpoint - The initial snowfall in Beijing on December 12 has significantly increased the popularity and booking rates for major tourist attractions, particularly the Forbidden City and Universal Beijing Resort, indicating a surge in winter tourism interest [1][3]. Group 1: Tourist Attraction Trends - The search volume for the Forbidden City surged by 90% and for Universal Beijing Resort by over 40% compared to the previous two days [1]. - Tickets for the Forbidden City were sold out for December 13 and 14, with a more than 100% increase in booking interest for deep-dive and one-day tour packages on the same weekend [3]. - Universal Beijing Resort also saw an 80% increase in ticket booking interest for the weekend following the snowfall [3]. Group 2: Nationwide Snow Tourism - Popular snow-viewing attractions across China include historical and garden sites such as the Temple of Heaven, Summer Palace, and Yuanmingyuan, with a notable increase in bookings [4]. - Nationwide, interest in ice and snow-related attractions has risen, with top destinations including Chengdu Xiling Snow Mountain, Beijing Badaling Ski Resort, and Harbin Ice and Snow World, which saw a 280% year-on-year increase in ticket pre-sales [6]. - The average interest in winter tourism has increased by 300%, with skiing-related activities seeing an average rise of over 66% [6].